Methods to use Keywords for SEO and Web Sustainability

Posted on December 30, 2013 at 2:05 pm

Keyword optimization is a well-known strategy for helping people find your content, both through search engines like google and yahoo and when searching within a site. But do you know that by following SEO best practices you may even be making your website greener? That’s because web servers and devices that customers use to browse the net both use electricity. lots of electricity. And most electricity is generated by sources that aren’t renewable or clean.

The more findable content is, the fewer irrelevant content someone should battle through find what they’re searching for. Fewer pages loaded means fewer server requests are being made, and that fewer photos and videos are being loaded. Sometimes, the shopper can also emerge as spending rather less time on their phone, tablet or computer. All of that ends in tiny energy savings, and people savings add up.

Now that you simply understand the relationship between findability and sustainability, let’s take an in depth study tips to improve the findability of content through page level keyword optimization, a well-liked SEO technique.

Keyword Optimization: Where to put Focus Keywords

In order to optimize a page for a spotlight keyword, you might want to place it in multiple different places on a page. Except your homepage or landing pages where you can have got to optimize for several keywords with regards to your products and repair offerings, in reality, you need to optimize a page for a single keyword or keyword phrase.

After you’ve selected a spotlight keyword for a page, here’s where you have to place it:

In the Title Tag of every Page

The first place that you really want to position your focus keyword or keywords is within the title tag of every page.

Examples of an optimized title for a homepage:

  • Electronics, Cars, Fashion, Collectibles, Coupons and More Online Shopping | eBay
  • Shoes, Clothing, and More | Zappos.com
  • Shop clothes for girls, men, maternity, baby, and youngsters | Gap

Examples of an optimized title for a subpage:

  • Electronics | eBay
  • Popular Men’s Shoe Styles | Zappos.com
  • Womens Clothes: jeans, tops, skirts, dresses, pants | Gap

Optimized title tags have certain characteristics:

In the outline Tag of every Page

The next place that you really want to lay your focus keyword(s) is inside the description tag of every page. That’s the brief description that shows up in search results, or while you share a page on Facebook or LinkedIn. While this description ought to be written for humans and never for se’s, you ought to include your keyword once or more. Write your descriptions in plain English, using compelling language that will make a customer desire to click a link. Optimized page descriptions need to be 150 characters or less. Longer descriptions should be truncated in Google with an ellipses (…).

In the most Body of your Content

Include your focus keyword 2-thrice, including once inside the first paragraph of the page. More often than not, engines like google are going to read things that seem so as first they usually may or won’t get around to reading things that seem lower on a page. It’s recommended that duplicate on each page be no less than 300 words for SEO purposes.

In a Heading inside the Article

Headings, that are often labeled “Heading 1, Heading 2, Heading 3″, etc. or “H1, H2, H3″ in a content management system, help summarize a page’s contents.

Headings ought to be written to both include focus keywords, and to summarize what comes next. This helps people, and spiders, scan a page quickly to work out what’s most relevant to them. It’s also an accessibility best practice, because screen readers enable visually impaired people to leap from heading to heading for you to quickly get to the section that’s most relevant to them. When you consider it, the spiders that crawl websites also can’t see: they can’t see photos, multimedia content, or fancy font styles on a page. So it makes quite a lot of sense that SEO best practices also are often accessibility best practices.

How to use Keywords for SEO and Web Sustainability

This example from the space shows headings that help customers navigate to the way of jeans that they’re searching for.

Within your Page URL

Another place that you can put your focus keyword is in the URL of your page. Here’s an example from this post:

How to use Keywords for SEO and Web Sustainability

In this instance, we’ve optimized the URL for the terms “SEO,” “keywords,” and “sustainability.”
Sometimes it’s not practical to incorporate your keyword within the URL of every page. That’s okay. Your URLs has to be short, descriptive and human-friendly, helping the reader (and spider) accurately predict what’s on that page. i like to recommend using hyphens to split words rather than underscores. Avoid special characters (equivalent to smart quotes or ampersands), that can break URLs. Hence, whenever possible, attempt to configure your content management system so that they can manually edit your URLs in place of having them generated automatically from the headline of the page.

Within Image ALT Tags

As i discussed above, serps cannot “see” photos or multimedia content, so a variety of accessibility best practices also are SEO best practices. When writing an alt tag for a picture you have to write a brief sentence that describes the content of the photo, both for individuals and for spiders. Whenever it’s practical and appropriate in your human readers, make sure to also include focus keywords for your alt text.

Note that once a picture contains text, the alt tag should include a duplicate of that text in order that visually impaired individuals and spiders can read the text. Put your keyword phrase as with regards to the start of your alt tag as possible. Similarly, videos must also be labeled with appropriate meta information reminiscent of a clearly written title and outline (if not a transcript of the video) a good way to be understood by a search engine.

Keyword Optimization: Put it into Practice

I hope that this text has given you a pragmatic understanding of ways to do page level keyword optimization. By following these best practices you may yield a number of advantages: driving traffic for your site, making your content more findable, improving accessibility and reducing your website’s carbon footprint.

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