How To Get Started On MailChimp

Posted on September 17, 2014 at 2:27 pm

Moving on from our article regarding email marketing, check this post for our rundown on getting started with email marketing company MailChimp.

Before you start creating your first campaign, build up your list of email contacts, also known as ‘subscribers’. Create lists depending on clientele. So you know who to aim which campaign at easily, whilst also having a list for all of your contacts.

Next part is actually building the campaign, which can be done either with a visual editor or HTML. After you’re happy and send away, you can view how successful your campaign was by tracking your subscriber engagement. MailChimp shows when an email was open or closed, and you can also link it with your Google Analytics account for even more in-depth reporting.

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