Yearly Archives: 2015

Tips for creating the best website

Posted on December 23, 2015 at 11:50 pm

There are so many elements to consider when designing a website it can be easy to forget some of the basics and this can cost you a large number of customers and therefore potential sales.

Below is a list of a few tips we have come up with to bear in mind when having a website designed and built.

  • Compatibility – Making sure that your website works correctly across all platforms is vital. Not only should it work on the most commonly used browsers but also across mobile devices.
  • Graphics vs text – getting the right balance of images to text is vital. Too much text and the site will look dull and boring and will put people off. Too many images can slow a site down and make it hard to SEO it efficiently.
  • Visual appearance vs functionality – It is possible to make a website that is very functional but also appealing to the eye but this takes a lot of thought and sometimes trial and error to get it right. Testing is vital and it may be necessary to do some A – B testing to find out which version works best.

Posted in Web Design

Finding a website designer

Posted on November 30, 2015 at 12:10 am

If you are looking to have a website created then you will want to find a good web designer who can create a visual for how your site should look. Web designers vary in price, some charge £30 per hour whilst an agency may charge upwards of £60 per hour.

You may wish to use an off shore designer who is likely to charge less, but you may then have the difficulty with working with someone that lives in a different time zone or may not speak very good English, making it harder to portray exactly what you want and get answers to your questions quickly.

If you are using an agency, you may want to go in and meet with the designer to discuss how you want your site to look. A good designer will also be able to make recommendations to you as to what they believe you should include and how it should be laid out as they will already have experience in this.

 

 

 

Posted in Web Design

Web design – starting from the end

Posted on September 30, 2015 at 7:28 pm

This may sound like a very strange statement, but web design sometimes you need to start at the finished product and work backwards. What this means is you need to consider what the end result needs to be. How should the website look and what functionality is required in order for it to function correctly for your users?

Once you have the answers to these questions you can then start to work backwards to work out how to integrate all of these in to the client’s website design. With web design it often takes a number or changes and tweaks to get it exactly how the client wants it. Once you have all the elements in place, you will need to jig them around until they fit in the correct place and look right on the screen.

Once you have a clear design signed off, you can start the task of developing the website in your chosen format, but be sure to test it all vigorously prior to setting it live.

 

 

Posted in Web Design

Gaining web design work through networking

Posted on August 30, 2015 at 9:18 pm

Networking is a great way to promote your business and make new business contacts. Many businesses owners attend networking events, some of which are free and some which you either have to pay to attend or you have to be a registered member.

Some networking events are very formal and you will often meet in a hotel conference room or hall venue, whilst others often take place at someone’s house or even in the pub. All types of networking can be great and even if you do not get any direct responses from the networking group, you may find that someone else that has attended passes your details on and so you get an enquiry that way.

With web design you can easily promote your business by showing the other members examples of your work and talking them through the process in basic form, or creating a web page. You should also have a good knowledge of online marketing and explain how they require certain elements to get their website ranked.

Posted in Web Design

Having confidence in your website developer

Posted on July 31, 2015 at 9:25 am

A website developer can play an important role in marketing your business. It may be that you are looking to invest in a website for the first time or that you are wanting to upgrade your current site, taking it to the next level.

When choosing which web developer to use, one of the most important points to consider is do you have confidence in their ability? This can be anything from their time management skills and sticking to deadlines, professionalism or technical knowledge and skills. Ideally you want to find a programmer that has been recommended to you by others or one that can show you clear examples of their work and even allow you to contact some of their current clients to get feedback from.

It is vital that you have a good relationship with your web developer in order to take your business to the next step. They need to understand where you are now and where you wish to take your online business – whether it be allowing people to buy your services or products online or obtaining more enquiries.

Posted in Website Development

Web news – finally Gmail have an ‘Undo send’ option on emails

Posted on June 29, 2015 at 8:42 pm

How many times have you typed an email, hit send and instantly spotted a typo or even worse realise that you’ve sent the email to the wrong person? More times than most would like to admit!

Well finally this has been recognised by one of the leading email providers Gmail. They have now rolled out a permanent feature to their email accounts meaning that you can cancel an email from being sent up to ten seconds after hitting the send button. This option, which has to be selected in the email settings, means that all emails are deferred from sending by ten seconds, giving the sender the option to cancel if they spot a mistake.

The pressure is now on the other email providers to offer the same service so let’s see who is the next to follow suit.

So if you have a Gmail account and can afford to delay your emails by 10 seconds why not give it a go, it could save the embarrassment of sending the wrong email to the wrong person ever again!

Posted in News

5 Most Effective Web Development Tips

Posted on June 23, 2015 at 4:02 pm

Just like fashion, web development is changing rapidly with new fads and tends coming and going. When it comes to development of a website with a professional impression, you must keep everything updated and on the trend. Here are some tips to develop a professional website.

Keep in clutter free and clean

The modern world is a bit cluttered and the internet is no exception. Banners, icons, Ads, signs and buttons can get quite heavy. So you need to safe your site visitors from all the clutter and noise. The most effective way is to embrace things like white space and flat design. This will give your visitors great experience as they navigate your website. Keep your site simple with the most crucial content spotlighted.

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Posted in Website Development

Where to advertise your business online

Posted on May 29, 2015 at 7:14 pm

The first place to start with online advertising is to have your own website created. This can be used as a portfolio to showcase your products and services or an e-commerce site to sell online. Once you have a website you need to spread the word to gain traffic to it. There is a number of ways you can do this and I have listed a few below:

  1. Social media marketing – Setting up an account on the social media sites such as Facebook, Twitter and LinkedIn can be a great way to attract people to your site. Make sure that you update your profile regularly but not too much that it puts people off following you.
  2. Pay per Click – Setting up adverts on the search engines and / or their search partners that when clicked will take people through to your site. This is not cheap but can give you instance traffic volume increase.

Posted in News

Mobile friendly websites to be favoured in Google search engine rankings

Posted on April 28, 2015 at 10:38 am

Google has recently a statement saying that as of the end of April 2015 it will be using mobile compatibility as a ranking factor in its algorithm. Statistics show that over 25% of all traffic comes from mobile users so therefore this change makes sense and has been foreseen by many web marketeers for some time now.

Making a website mobile friendly is not just about making it fit on the screen. It also includes checking that touch elements are not too close to each other and that all aspects of the site still function as they should.

If you are in doubt as to whether your site is mobile friendly, then ask your website administrator or use the Google Webmasters tool that will check the site for you. If it isn’t then be sure to get this updated as soon as possible to avoid a drop in your positioning on Google.

Posted in News

Updates to your website code

Posted on March 27, 2015 at 12:39 am

With hackers becoming more and more wise to vulnerabilities within websites it is vital to try and protect your website from an attack. Websites need to be updated not only on the front end (visualy) but also the code behind the website. There are new programming techniques and standards being released on a frequent basis and if you do not take action to ensure that your site is programmed in the correct way, you could find yourself open to being hacked.

If you have an e-commerce website where visitors can purchase products or services online then the effects could be detrimental for not only your business but also your customers, as you may find personal details such as payment card details have been accessed. If you are concerned about any aspect of security when it comes to your site, then talk to your web design company who will be able to run checks and confirm if the code needs updating.

Posted in Website Development

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