Yearly Archives: 2016

Why is User Experience so Important?

Posted on November 30, 2016 at 6:38 pm

It’s not enough to simply have a website – you need to have a website that is going to be able to compete in today’s busy and digitally-driven world. Gone are the days when you could build a website yourself or ask a friend to do it for you. This is one of the jobs where it will really benefit you to use a professional. It’s because user experience is so important and you need to make sure your website is optimised for the people using it. Here’s why:

  • People need to trust you. Websites that work well and direct people to the information they expect to find will put people at ease. This makes them much more likely to be happy to part with their money as they feel like they know what they’re getting.
  • Visitors have to be able to find what they want. Good user experience means that everything will be laid out neatly and logically. This allows people to find what they are looking for, helping push them through the sales funnel.
  • There is a lot of competition. It’s unlikely that yours is the only website offering what you offer. Customers who aren’t happy will just go elsewhere.
  • People have to be persuaded to part with their money. Don’t ever fall into the mindset of taking sales for granted. You need to make your products look appealing, so having a good website will help with this.
  • You want to be memorable – for the right reasons. People who enjoy using your website will come back again and spread the word about you.

Never underestimate the power of user experience on your website. Make sure your customers enjoy shopping with you and make them into loyal followers of your brand.

Posted in Web Design

Graphic design printing costs

Posted on November 3, 2016 at 4:13 pm

As a business you may have material that you need to have printed out such as business cards, flyers, banners and letterheads / compliments slips. Not only will you need to pay a graphic designer to actually create the proofs of these for you but you will then need to pay for the physical printing of them. Printing costs can very quickly spiral and therefore many businesses are always looking for ways to cut costs.

Firstly always ensure that what you are sending to print is correct and has been proof read by more than one person. Simply typos or incorrect phone numbers for example can lead to the whole project having to be reprinted at your own cost.

Secondly, when having material printed, it is often a lot cheaper to have it done in bulk. So if you are confident that you will use them all before the details need changing then you should have as many printed at the same time as possible to keep costs down.

Posted in Graphic Design

Giving your website a new design

Posted on October 2, 2016 at 7:45 pm

As with anything, over time websites can become dated and stagnant. For SEO purposes you should ensure that there is always fresh content on your site but also the design may need to be refreshed from time to time.

If you are planning an overhaul, you should analysis your statistics to find out which features and links were used most. You don’t want to take something off the site that proved popular. You should also consider your other branding, for example if you are going to change your colour ways or logo then you will need to follow suit with all your other branded material and sign writing such as on vehicles, a building, letter head / business cards.

Most importantly, don’t forget to notify your customers that you are re-branding or changing the look of your website as it may cause some confusion if your customers land on your site and it looks totally different.

Posted in Web Design

Improving your site

Posted on August 31, 2016 at 4:26 pm

Your website should be a portal to your business. If you are offering your services online only, then your website will also be the first and only impression of your company a customer may have and therefore it needs to work well and offer them a great level of service.

If you are finding that your customers are not completing the sales process then you can analyse your website and see where people are leaving. If it is the page where prices are shown it could be that your prices are too high.

Always evaluate the sales process on your site firstly to make sure that there are no glitches that would stop people from completing the process but also to check that the process is not too long winded and therefore putting people off. Often companies try and gather too much information off people such as email address, phone numbers, date of births and addresses that may not all be required.

 

 

Posted in Website Development

Updating your website

Posted on July 31, 2016 at 10:36 pm

A website, like most things will age over time and will need to be updated in order to keep it secure, on par with the competition and what your customers want. You can often add new functionality to a website and upgrade certain elements but there may come a time when you need to start a fresh.

Often you can keep certain elements of the site the same and you should try and not change everything otherwise your customers may doubt that it is the same company. If you are using this as an opportunity to rebrand then a quick note to say that you have had a facelift and that your level of service remains the same but your website may look different, is often enough to give your customers peace of mind.

Make sure that you repoint any old URL’s to new pages in order to not lose rankings and to avoid visitor disappointment by going to a broken link.

 

Posted in Website Development

Interactive web design

Posted on June 19, 2016 at 12:29 pm

In the web design industry, there have been a number of changes over the past few decades that have changed the way we design and program our sites. At one stage, Flash was a great way to play a video type message on your site that was relatively easy to embed. There were a number of problems with this especially when Apply produced the Iphone which did not support Flash, meaning it simply wouldn’t play on these devices. Also Google could not read the content within the Flash file so trying to optimise a site was hard work. Also from a user’s point of view, often it would make the site loading time longer and also sometimes mean they have to upgrade their flash player before they could continue with the site.

Now, designers and programmers are tending to use quirky techniques that allow users to interact with the screen often in a number of ways whist not limiting the people who can access it or how long it takes to access it, often this information is written in such a way that it can be read by the search engines too.

Posted in Web Design

Creating business cards

Posted on May 23, 2016 at 5:30 pm

Business cards are a great way to give people your contact information quickly and making it easy for them to get in touch with you. Over the last few years many businesses are experimenting with the way they design their business cards in terms of the images and content they use and also the size and shape and quality of the card.

With a business card it is important that the information is clear and correct but also that your card is memorable to them. All too often I see business cards that have been designed using a font that is very hard to read, or images that are simply lacking in quality. This can give the wrong impression of your business straight away and sometimes be enough to put a potential customer off from contacting you.

I would strongly advise using a quality graphic designed when it comes to creating business cards to allow you to give a great first impression.

 

Posted in Graphic Design

How to track the progress of SEO

Posted on April 20, 2016 at 6:39 pm

SEO is harder to track than some of the other online marketing techniques or products such as Google Adwords. This is because it can take months to see the benefit and unless you are tracking the positioning of a good number of keywords and phrases and/or traffic to your site, it can be almost impossible to see if it is working well.

You need to ensure that you check where your website is prior to starting any SEO work to give you a true view of the improvements that it is making once it has started. There are many different tracking software packages available and often you can only establish which one is most accurate by trailing them. Most will offer a free trial for a short period to allow you to do this.

You also need to be able to check how many visitors you are getting to the website and where these visitors are coming from i.e. Google organic, Adowrds, Bing etc. This will then give you a good starting point to work from.

 

 

Posted in Website Development

Analysing your marketing

Posted on March 8, 2016 at 1:12 pm

Online marketing is a great way to boost your business. It may be that you want to build up your brand name and get your logo recognised or maybe you are looking to increase footfall in to your local premises or increase traffic through to your website. Whatever you’re reason for doing online marketing, you should always spend some time analysing the results to see what has worked and what hasn’t worked.

If you are trying to increase the traffic through to your site then you can quite easily check if it is improving by looking at your stats package. Most servers have a stats package set up on there to show you information such as visitors, pages viewed and time spent on site etc, but if you don’t have access to this then you could install Google Analytics.

Once you have a way of tracking how your marketing is helping you to achieve your goals you can then check to see if it is worthwhile continuing with that marketing avenue.

 

Posted in Website Development

Converting visits in to sales

Posted on February 17, 2016 at 9:25 pm

It may be that you have quite a good amount of traffic going to your website but not many of these are converting in to enquiries or sales. This can happen for a number of reasons but often it is that you are targeting the wrong audience.

When working on marketing strategies, some companies think it is best to go for volume, so they will try and attract as many visitors as possible hoping that a percentage of them will then convert in to sales. This is a risky strategy as you may find that you are spending a large amount of your marketing budget on visitors that have no intention of purchasing a product or service from you. This is especially true of you are targeting them via Adwords or other Pay per Click programs.

Ideally you want to ensure that the terms in which your website is showing up on the search engines for, is something that you can offer, regardless of it is through Pay per Click or organic.

If not, then your customers will leave and often not return having been disappointed with what they were shown when they clicked on your link.

Posted in Website Development

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