Converting visits in to sales

Posted on February 17, 2016 at 9:25 pm

It may be that you have quite a good amount of traffic going to your website but not many of these are converting in to enquiries or sales. This can happen for a number of reasons but often it is that you are targeting the wrong audience.

When working on marketing strategies, some companies think it is best to go for volume, so they will try and attract as many visitors as possible hoping that a percentage of them will then convert in to sales. This is a risky strategy as you may find that you are spending a large amount of your marketing budget on visitors that have no intention of purchasing a product or service from you. This is especially true of you are targeting them via Adwords or other Pay per Click programs.

Ideally you want to ensure that the terms in which your website is showing up on the search engines for, is something that you can offer, regardless of it is through Pay per Click or organic.

If not, then your customers will leave and often not return having been disappointed with what they were shown when they clicked on your link.

Posted in Website Development