Analysing your marketing

Posted on March 8, 2016 at 1:12 pm

Online marketing is a great way to boost your business. It may be that you want to build up your brand name and get your logo recognised or maybe you are looking to increase footfall in to your local premises or increase traffic through to your website. Whatever you’re reason for doing online marketing, you should always spend some time analysing the results to see what has worked and what hasn’t worked.

If you are trying to increase the traffic through to your site then you can quite easily check if it is improving by looking at your stats package. Most servers have a stats package set up on there to show you information such as visitors, pages viewed and time spent on site etc, but if you don’t have access to this then you could install Google Analytics.

Once you have a way of tracking how your marketing is helping you to achieve your goals you can then check to see if it is worthwhile continuing with that marketing avenue.

 

Posted in Website Development