How to track the progress of SEO

Posted on April 20, 2016 at 6:39 pm

SEO is harder to track than some of the other online marketing techniques or products such as Google Adwords. This is because it can take months to see the benefit and unless you are tracking the positioning of a good number of keywords and phrases and/or traffic to your site, it can be almost impossible to see if it is working well.

You need to ensure that you check where your website is prior to starting any SEO work to give you a true view of the improvements that it is making once it has started. There are many different tracking software packages available and often you can only establish which one is most accurate by trailing them. Most will offer a free trial for a short period to allow you to do this.

You also need to be able to check how many visitors you are getting to the website and where these visitors are coming from i.e. Google organic, Adowrds, Bing etc. This will then give you a good starting point to work from.



Posted in Website Development