Updating your website

Posted on July 31, 2016 at 10:36 pm

A website, like most things will age over time and will need to be updated in order to keep it secure, on par with the competition and what your customers want. You can often add new functionality to a website and upgrade certain elements but there may come a time when you need to start a fresh.

Often you can keep certain elements of the site the same and you should try and not change everything otherwise your customers may doubt that it is the same company. If you are using this as an opportunity to rebrand then a quick note to say that you have had a facelift and that your level of service remains the same but your website may look different, is often enough to give your customers peace of mind.

Make sure that you repoint any old URL’s to new pages in order to not lose rankings and to avoid visitor disappointment by going to a broken link.

 

Posted in Website Development