Why is User Experience so Important?

Posted on November 30, 2016 at 6:38 pm

It’s not enough to simply have a website – you need to have a website that is going to be able to compete in today’s busy and digitally-driven world. Gone are the days when you could build a website yourself or ask a friend to do it for you. This is one of the jobs where it will really benefit you to use a professional. It’s because user experience is so important and you need to make sure your website is optimised for the people using it. Here’s why:

  • People need to trust you. Websites that work well and direct people to the information they expect to find will put people at ease. This makes them much more likely to be happy to part with their money as they feel like they know what they’re getting.
  • Visitors have to be able to find what they want. Good user experience means that everything will be laid out neatly and logically. This allows people to find what they are looking for, helping push them through the sales funnel.
  • There is a lot of competition. It’s unlikely that yours is the only website offering what you offer. Customers who aren’t happy will just go elsewhere.
  • People have to be persuaded to part with their money. Don’t ever fall into the mindset of taking sales for granted. You need to make your products look appealing, so having a good website will help with this.
  • You want to be memorable – for the right reasons. People who enjoy using your website will come back again and spread the word about you.

Never underestimate the power of user experience on your website. Make sure your customers enjoy shopping with you and make them into loyal followers of your brand.

Posted in Web Design