Yearly Archives: 2017

Web Marketing Agency vs In-House Marketing Department

Posted on December 16, 2017 at 6:28 pm

Many businesses wonder whether it would be more beneficial for them to hire a web marketing manager, or use an agency. Both options have pros and cons, which will be discussed here to help you make your decision.

In-House Marketing Department 

The main benefit is that the person or people you hire will have excellent knowledge of your business. They will have a thorough understanding of what you do and will be up-to-date with products and new developments. You will also be able to directly discuss campaigns with them whenever you need to. The downside will be the cost and office space you will need.

Marketing Agency 

Lots of businesses opt for an agency because they don’t have the resources to have their own marketing department. An agency isn’t a bad option anyway, because you will have access to people who are highly experienced and very well informed about their industry. The downside may be the lack of control – not all agencies are good and meet deadlines.

Posted in Web Design

The Process for a Good Web Design

Posted on November 25, 2017 at 10:19 am

Web design is a collaborative process. Of course, the web design company or agency you select will be the experts in their field, but that being said, you also should have a say in what they are doing. This will ensure you are happy with it once you are presented with the final product. It is your website and need to be representative of you. Here is the general process for ensuring a good design:

  • Discuss what you would like. It is best to do this face to face. Tell the design agency about your ideas and take along some websites you like the look of.
  • Review the designs. You should first be presented with some preliminary designs, drawn up by a designer. Amend them as needed.
  • Be involved in the build. Make sure you are happy with the functionality and navigation that are going into your website. Take advice from the agency as well, as they will prioritise user experience for you.

Posted in Web Design

Designing your Website Around Images and Content

Posted on October 30, 2017 at 9:19 pm

The images and content you use are the real ‘meat’ of your website. They are going to be what give it substance, make it unique and give your potential customers a real flavour of what your business is like. If you don’t have images and good content in the first place, this is going to make the web design process harder.

Often, a site will be designed around the content and image layout. This is due to the structure that the content has been given – if there are subsections, smaller paragraphs and bullet points, the design need to correspond to this. It is often a lot easier for a web designer if they have the copy first.

If you are designing a site for a client, try to get their images first. The site will feel instantly more personal and appealing once it uses their images. If you can do this from the off, they’re more likely to be sold.

Posted in Web Design

Should you Invest in a New Website?

Posted on September 26, 2017 at 1:14 pm

Websites aren’t going to be cheap – the good ones aren’t, anyway. Company owners often wonder whether a new website will make much difference to them. If this is the position you are in and you’re questioning whether or not to get a new website designed and built for you, here are some points to consider:

  • Does your website perform as well as you want it to? If the answer is no, you may want to think about getting a new website to bring in more traffic and sales.
  • Do you sell online? eCommerce sites need to be well designed and highly functional, so that customers will trust them and will be happy to spend their money whilst using them.
  • Does your website rank well on search engines? New, well-designed sites rank higher, making it easier for your customers to find you. Choose a new website if you want better rankings.

Posted in Website Development

Is Web Design the Best Career Option for you?

Posted on August 5, 2017 at 12:03 pm

Web design requires a pretty unique skill set that won’t be possessed by everybody. You need to think carefully if you want to go into web design and decide if it is going to be the right career option for you. Here are some of the things you should think about:

  • Do you have the money to put yourself through education? You will need either a degree or a higher education certification of some description. A degree is probably the most prestigious qualification you can get and will probably help you to get work.
  • Can you think analytically yet creatively? Web designers need to have an eye for design but at the same time, will need to understand coding and have the ability to think like a programmer.
  • Are you willing to work hard? Web design is busy and demanding. If you take up this career path, you will certainly be kept busy.

Posted in Web Design

Getting Good Copy Written for your Website

Posted on July 17, 2017 at 10:49 pm

Good copy is an essential part of your website. The design and the functionality is essential as well, but if your copy isn’t right and makes no sense, you are going to struggle to draw people in. They need to use the words to follow instructions, know what to do and how to buy your products, as well as to understand the products and what they are about.

You should hire the services of a professional copywriter to get your website’s content written to the highest standard possible. A good copywriter will also know about SEO and will put your content together to optimise your website for search engines. If you want to find a copywriter, look online or speak to the designers who are putting your website together, as they will usually know of somebody who will do a good job. Pay fairly, as a good copywriter is worth the money.

Posted in Website Development

Making your Website Suitable for your Target Audience

Posted on February 17, 2017 at 3:47 pm

The internet is a busy place and you need to have a website that will work for your target audience. If they don’t like your website, they will simply go to one of your competitors to spend their money instead. It’s so important that your audience will respond to your website in the right way.

First of all, make sure you know your target audience inside out. This might sound simple but it’s something that many businesses don’t do well enough. Don’t be too vague or too generalised. You should know exactly who your ideal customer is. This will help to inform the design of your website – for example, if your target demographic is the 16-24 age bracket, make sure your design is modern and up to date.

You will need to make sure that your audience can use your website easily. Functionality is so important and you should keep this in mind all the time. You may want to use heat maps to find out where people are clicking, giving you a more thorough understanding of how people make use of your site. This will help you to make strategic website improvements.

Posted in Website Development