Making your Website Suitable for your Target Audience

Posted on February 17, 2017 at 3:47 pm

The internet is a busy place and you need to have a website that will work for your target audience. If they don’t like your website, they will simply go to one of your competitors to spend their money instead. It’s so important that your audience will respond to your website in the right way.

First of all, make sure you know your target audience inside out. This might sound simple but it’s something that many businesses don’t do well enough. Don’t be too vague or too generalised. You should know exactly who your ideal customer is. This will help to inform the design of your website – for example, if your target demographic is the 16-24 age bracket, make sure your design is modern and up to date.

You will need to make sure that your audience can use your website easily. Functionality is so important and you should keep this in mind all the time. You may want to use heat maps to find out where people are clicking, giving you a more thorough understanding of how people make use of your site. This will help you to make strategic website improvements.

Posted in Website Development