Yearly Archives: 2018

How Does a Website Help you?

Posted on September 27, 2018 at 2:09 pm

A website is one of those marketing tools that you might know you need, but you’re not quite sure why. If you decide to have a website designed and built, it’s usually a big project, so make sure you are going into it with your eyes open and know what you want to get out of it. Here are some of the reasons why a website will help you:

  • Brand awareness. People will have the option of finding your website and you will become established as a better known name in your field.
  • More sales. This is especially true of an eCommerce website, one where you sell products directly online. A user will be able to pay for your products online, making you more money.
  • Better exposure. It will be easier for people to find you with a good website that is optimised for search engines. If they like the experience of using your site, then they will be more likely to use you again.

Posted in Web Design

Choosing a Budget Website

Posted on August 11, 2018 at 5:47 pm

A budget website might have its uses for your business, though in general, it’s often advisable to get the best website you can afford. However, if you really are just starting out and don’t want to generate any leads with your website, then it might be enough for you to have a simple budget website.

This will give you an online presence, so that you are able to begin to compete in the online world. Your customers will generally expect you to have a website, and it may put people off if you don’t. This is a good starting point and will ensure people can find you if needed.

When you buy a domain, think about longevity. Choose something relevant and on brand, so that you can use it to expand your website in the future as your business grows. A simple website won’t be relevant to you forever and in time, you will want something with more functionality.

Posted in Web Design

Why it’s Important to be Proud of your Website

Posted on July 14, 2018 at 12:35 pm

A website isn’t just a marketing tool (although of course it has an important function as one). It is something that reflects your business, tells people what you are all about and gives them the information they need. This is why it’s really important you are proud of it. Your website is something you can direct people towards, put on your business cards and any other marketing literature, so that people have easy access to it. This will help to reduce enquiries over the phone, giving people the answers they need via your website. As long as you are happy to point people in the direction of your site, you will be making your life a lot easier.

If your website is old fashioned, or has limited functionality, you may be reluctant to tell people about it – especially people you already know. A good website can save you a great deal of time, and ultimately, money.

Posted in News

Outsourcing your Web Marketing

Posted on May 16, 2018 at 10:24 pm

Web marketing is a specialist field that should be taken care of by someone who knows the industry inside out. For lots of UK companies, the cheapest and most beneficial way to do this is to outsource their marketing to an external agency. This will give the company all the expertise they need and they will have someone specific to maintain their account.

Outsourcing web marketing is something that companies of all sizes will do. Smaller companies find it useful because they won’t then have to take on their own in-house marketing employees. Larger companies will often have their in-house marketing departments work with agencies, pooling their resources to draw on some of the best minds in the industry. Many agencies will have a certain expertise, so it pays off for companies to identify this and use their marketing budgets in the right way. For example, some agencies will have a strong SEO background, whereas others will specialise in social media.

Posted in Web Design

How to Choose a Web Designer

Posted on March 20, 2018 at 6:57 am

Web designers will create the designs for your website, before it is built by programmers and developers. They will get the look and feel of your website, so it is important you like what they do. How do you go about choosing a designer?

Many designers will work for an agency. Some are one man bands, which has pros and cons – it will probably be cheaper, but may be lower quality if they don’t have input from a team, and the process may be slower. If you want to get a feel for a designer, look through their previous work and see if you like their style. You should be a little suspicious of designers who don’t have a portfolio.

Many designers will not give you a quote straight away. They will learn about your needs first. This means they are putting together a unique design for you and won’t just be using a template. The finished product will be more unique and will have more personality.

Posted in News