A Clear Call to Action

Posted on April 28, 2019 at 10:12 pm

Calls to action are used on a website to help you direct a user through your content and take the right action from it. They help to shape a user journey, something that is so important when you want your website to do a job for you. Deciding on the calls to action you will use, and the ways in which you will position them, will help you to achieve results.

Above all, your calls to action need to be clear and easily interpreted. Everybody who enters your website needs to be able to understand what they need to do and how they are meant to behave based on your website content. If you want somebody to call you, or send you an email, make sure they know that they should do this and have all of the details to do so. The same goes for an eCommerce website; make sure people can buy what they want.

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