How do you plan for your business in 2021

Posted on December 24, 2020 at 10:22 am

Planning ahead for your business has been harder than ever this year. It has been very unpredictable and there have been times when things seemed like they were starting to get back to some sort of normal and then we have had to go back in to a lockdown again. Trying to plan how and when to market has been tough and many businesses may not have made it through this year. It is vital that the ones that have survived continue to ensure that they stay ahead of the game and that there busy continues to thrive in 2021. You cannot plan exactly what to do next year as no one know what the situation is going to be but you do need to have ideas in mind which can be adapted if needed.

If you have been lucky enough to get some financial help from the government you need to decide what to do with it. In order to keep trading you will need to do a certain amount of advertising and marketing. It may be that change your marketing strategy to focus completely on the online aspect if your business has now moved online. If you have started trading online you will probably continue to do so even when things return back to normal.

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