How to use your analytical data to improve your website.

Posted on February 3, 2021 at 12:25 pm

Websites analytics can be so important when it comes to improving your site. Most servers have some sort of analytics package installed on them but often these are not very user friendly and only give you basic information. You should start by installing A stats package such as Google Analytics. This software is easy to use and gives you access to a huge amount of data that can be vital to improving your site and increasing sales.

There are a number ways in which you can use this data to your advantage. Looking at the sources of traffic to your site and allow you to see how people are finding you. It can also tell you how successful other areas of your marketing are. For example, you can see the number of referrals from social media sites such as Facebook.

Bounce rates are important too as they tell you if visitors are leaving your site within a fe seconds of landing on a page. If this is happening you need to investigate why. It may be that the page in questions is not loading correctly or is not related to the search term that it is showing up for. All of this will help you improve your site as and when needed.

Posted in Website Development