Managing your PPC campaign effectively

Posted on September 24, 2021 at 9:22 am

At present online marketing is even more important than ever. Many retails still have not been able to open their doors since we went in to a second lock down and some shoppers are still shielding meaning that ll their shopping is now having to be done online. In order to get a piece of the pie you need to make sure that your website and products can easily be found on the search engines such as Google.

One way to instantly improve your rankings for some of you main keywords / phrases is to set up a PPC campaign.

PPC stands for Pay Per Click and is a form of online marketing. You essentially set up adverts online that people can click on to be taken through to a specific page on your site. You then pay a fee for each time the advert is clicked. This can increase your traffic in minutes and help you compete against some large businesses.

It can be relatively easy to set up a PPC campaign but making it affective can be a different matter. You do need to know a what you are doing when it comes to setting them up. If you are not going to be using an agency to help you then you need to have a good read through all of the information about the different settings for campaigns and ads/ ad groups.

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