Graphic Design

Giving your graphic designer direction

Posted on April 29, 2022 at 10:11 pm

The job of a graphic designer can be quite varied depending on what they need to do. It may be that they not only do designs for logos, stationery, and signage but also websites, social media and corporate brochures. A designer needs to have a creative flare but also be able to stitch to a brief. You want your designer to have some ideas and to give you inspiration, but you also need them to be able to take direction from you when needed and to put aside what they want in favour of what the customer wants.

If you work with a graphic designer, it is vital that you give them a full brief to work from. If you are too vague then you may end up with something that is very far off the mark, and this can mean that they have to waste time changing their designs completely. If you give them too much of a fixed brief then you may find that they do not get the opportunity to add their creative side to it and that it lacks inspiration. It is vital that you get the balance right and often this takes a little bit of time when you first start working with someone new.

Posted in Graphic Design

Getting graphics designed for your website and social media accounts

Posted on November 2, 2021 at 7:29 pm

As the old sating goes, a picture can speak a 1000 words which is shy graphics are so important in the world of marketing. People do not always have the time to read paragraphs of text, which is why it is important to create graphics that get your message across quickly.

You can of course choose to create your own graphics to use r take your own photos but these will not be as good a quality as if you used a professional graphic designer. If you use a designer who also have marketing experience then they should be able to tell you what you should include in your graphic. If it is a banner or an advert for example, they can help you decide on the layout and images to sue. They can also advise you on what text may work well and is most likely to entice people to click on it. This can be highly useful for call to action banners when you are asking the reader to do something such as fill in a form or request a brochure.

Although using a graphic designer is often not cheap. It is definitely a service that is well worth paying for and that can net you a health return on your investment.

Posted in Graphic Design

Graphic design printing costs

Posted on November 3, 2016 at 4:13 pm

As a business you may have material that you need to have printed out such as business cards, flyers, banners and letterheads / compliments slips. Not only will you need to pay a graphic designer to actually create the proofs of these for you but you will then need to pay for the physical printing of them. Printing costs can very quickly spiral and therefore many businesses are always looking for ways to cut costs.

Firstly always ensure that what you are sending to print is correct and has been proof read by more than one person. Simply typos or incorrect phone numbers for example can lead to the whole project having to be reprinted at your own cost.

Secondly, when having material printed, it is often a lot cheaper to have it done in bulk. So if you are confident that you will use them all before the details need changing then you should have as many printed at the same time as possible to keep costs down.

Posted in Graphic Design

Creating business cards

Posted on May 23, 2016 at 5:30 pm

Business cards are a great way to give people your contact information quickly and making it easy for them to get in touch with you. Over the last few years many businesses are experimenting with the way they design their business cards in terms of the images and content they use and also the size and shape and quality of the card.

With a business card it is important that the information is clear and correct but also that your card is memorable to them. All too often I see business cards that have been designed using a font that is very hard to read, or images that are simply lacking in quality. This can give the wrong impression of your business straight away and sometimes be enough to put a potential customer off from contacting you.

I would strongly advise using a quality graphic designed when it comes to creating business cards to allow you to give a great first impression.


Posted in Graphic Design

What can a Graphic designer do for your business?

Posted on December 30, 2014 at 10:01 pm

A Graphic Designer can be an essential tool in any business especially where marketing is concerned. They can design any form of art work that you want to use on websites, broachers, leaflets and can even design your logo.

The images that the graphic designer produces can be made copyright so that no other company can then use your design or logo and can be made to suit your specific needs.

Some Graphic designers will also put together moving images that can be great for use on websites to catch people’s attention and show a series of events.

When choosing something as important as your logo you want a high quality image that you can use on all forms of media that can be seen in large and small print without any compromise of quality.

If you are not very artistically minded you can also go to a graphic designer for ideas, they should be able to show you previous work they have done and help you find an advertising idea that you like.

It can be costly but a good graphic designer can be worth their weight in gold!

Posted in Graphic Design

Always use high quality images on your website

Posted on October 12, 2014 at 8:46 pm

Images and graphics can be a massively important start of a website and really can make or break it. No one likes to see pixelated images and graphics that are so small you cannot make out what the image is of. Surprisingly this still happens on so many sites and the owners are often oblivious to the impact they may be having.

Low quality images can give the viewing the opinion that your company is not professional and do not take pride in what they do. It can also show that a company is dated and do not keep up to date with technology improvements.

If you do not have quality photos to upload then either purchase some that allow you to use on publications or call in the photographer to take some images of your products / workmanship. Make sure that if you are using images from another source that you have the correct royalty rights to use it on the media you wish. Many companies will allow you to use their images for personal use such as a school project but not for business use.

Posted in Graphic Design

Is typeface important when designing a website?

Posted on July 19, 2014 at 3:04 pm

There are only a few fonts that are able to be used on the text of your website. This is because many browsers cannot read certain fonts and this can cause issues in the way the content is displayed if a web safe font is not used. Your web design company will be able to show you the available fonts. When it comes to the font in your logo and header etc, this can be anything you want, as long as it is displayed as an image file not text straight on to the website pages.

When choosing which font you want to use on your logo and literature, it is important to realise that the font says a lot about your business. For example Comic Sans is quite a childish font but can have a fun side to it, if you are wanting to advertise a child’s entertainer for example, this may be a suitable font to use. Many companies actually have their own font created for them which they can then use in all different types of media. The main point is really consistency, chose a font that fits your business ethos and then uses it on as much material as you can.

Posted in Graphic Design

Choosing colourways for the design of your website

Posted on April 23, 2014 at 12:33 pm

When deciding upon which colours to use for your website, there are definite factors that you should consider.  The first is your brand identity. You need to have a look at your current branded stationary, clothing etc. Your website should have a similar look and feel to your current logo / brand so people feel confident that they have arrived at the correct site if they are already aware of your brand. Often websites have a totally different colour way and sometimes even logo to that in a business card. This often confuses people as they may think that this is another company with a similar name to yours.

Another thing to consider when choosing the design of your website is how attractive the site looks. A site that is too busy or dark for example can put some people off and make you lose enquiries just from lack of a thoughtful design.

Posted in Graphic Design, Web Design

Choosing the Right Web Design Agency

Posted on September 3, 2013 at 3:49 pm

With so many design agencies across the world that one could potentially work with, it can often be challenging to actually start looking and pulling together a list of agencies that a person might potentially want to hire for his project. A task that one might keep putting off and off until one day, he finally decides to sit down and start contacting numerous companies after he has worked out what he needs.

When it comes to developing sites, many personal users and businesses assume that it is an easy task and will try developing one for themselves and for some people this might actually work, however for many they will either design something that is just not good enough or they may give up half way through after realising that the process is so frustrating or somewhat outside of their capabilities.

Every site is different in terms of functions, design, capabilities and requirements, and this is why finding the right agency to work with takes a little bit of effort and time, but this effort and time that you put in will pay off in the long run.

When it comes to choosing a design agency to work with, you should make sure that you have a good idea of exactly what you want them to do. In order to allow them to give you the best quote that they possibly can, you must give the agency enough data for them to achieve this. It is normally advisable to sit down and work out on what you want on the site and also send some examples of existing designs or sites you like, as this will give the web designer a better idea about what you want.

You also need to bear in mind that because a site is not a physical product, there might be other expenses and costs that might crop up as the design project moves forward, so always have a little bit of a backup budget.

When it comes to hiring the perfect web design agency to work with, ensure that you see earlier examples of designs and work, this will give you a rough idea about just what they are capable of doing. As already mentioned above, every web design is different, but seeing earlier work from the design agency can give you a rough idea when it comes to precisely the type of website they are capable of developing.

You should also check out the agency’s own site and try to see what they have developed recently in terms of web design, since a good web design company will in most cases be busy and booked up, so there will be plenty of proofs when it comes to their latest tasks that they have completed.

Posted in Graphic Design

Benefits of Hiring Graphic Designers

Posted on July 12, 2013 at 1:59 pm

Today’s competitive market requires interesting, unique and creative designs so as to allure the attention of the target group. This is one of the most important reasons to have attractive graphic designs that can put a good impression on the online visitors. The visuals of a website are a very essential aspect when building your online presence. With customized web design by graphic designers Northampton, your company will depict of professionalism, credibility and authority. For this very same reason, your website visitors will also judge your company according to your website visual presentation.
When the first time visitor is impressed with the design, they will pay more attention to the detail and start looking for more vital information available on the site. A poorly done website template will automatically disqualify you in the running and all the efforts that you put forth on your business will be in vain. Hence, it is important to pay attention to the graphic design while designing a corporate website.
The designs represent the business ideas in the most holistic manner. The color scheme, selection of images, logos, banners etc is all a part of design that makes the website attractive and unique. Ggraphic designers Northampton are experts in creating any kind of graphics. They are hired to bring out the requirements of the service providers in an innovative action. It is their innovative thoughts that enable them to create unimaginable thoughts into action which can only be realized otherwise in dream world.
Many businesses understand the importance of using graphic design services from expert design companies. While you are planning to develop a website, you must hire a design studio that employs professional graphic designers. Below are some advantages of hiring reputable graphic designers Northampton for your website:

  • Experience to develop unique designs for different business domains
  • Examine your business requirements in detail before suggesting any solution
  • Analyze the market trends thoroughly to offer only unique ideas
  • Incorporate your ideas into the design in order to represent your business image
  • Use the same color combination in different design options
  • Exclusive portfolio to represent their successful stories
  • Have good communication skill
  • Round the clock availability as per your convenience
  • Takes less time to deliver results

Once you are successful in developing curiosity in the eyes of a visitor, you will be able to keep the visitor longer on your website. You must give attention to the fact that an attractive design plays a major role in turning the first-time visitor into a regular visitor. Moreover, this will help your website to improve its visibility and rankings to grab more business opportunities.
However, you need to ensure that graphic designers Northampton professionals have skills and talent to develop unique, interesting and attractive solutions. There are graphic design companies that employ a team of excellent graphic designers who can turn your vision into attractive solutions. You can also talk to such companies to identify how they can help you to become successful online.
If you are convinced with their capabilities, you can sign an agreement with the design company. A good company will keep in mind to offer the best design and animation services at an attractive price.

Posted in Graphic Design