Website Development

How to use your analytical data to improve your website.

Posted on February 3, 2021 at 12:25 pm

Websites analytics can be so important when it comes to improving your site. Most servers have some sort of analytics package installed on them but often these are not very user friendly and only give you basic information. You should start by installing A stats package such as Google Analytics. This software is easy to use and gives you access to a huge amount of data that can be vital to improving your site and increasing sales.

There are a number ways in which you can use this data to your advantage. Looking at the sources of traffic to your site and allow you to see how people are finding you. It can also tell you how successful other areas of your marketing are. For example, you can see the number of referrals from social media sites such as Facebook.

Bounce rates are important too as they tell you if visitors are leaving your site within a fe seconds of landing on a page. If this is happening you need to investigate why. It may be that the page in questions is not loading correctly or is not related to the search term that it is showing up for. All of this will help you improve your site as and when needed.

Posted in Website Development

Is your website secure?

Posted on November 28, 2020 at 2:21 pm

If you have a website, it is vital that it has been programmed in such a way that it is secure. Hackers can easily access many websites that have not been built using the latest advances and not been updated recently. This leaves these sites open to having content removed or added, information stolen or even fraud. Hackers are becoming smarter and finding new vulnerabilities in the code of websites.

Although there are many steps a programmer and hosting company can take to try and protect the website, nothing is 100% guaranteed and therefore it is important that you ensure it site is backed up regularly so you can revert back to it quickly if needed. If your website is compromised, you need to find out how they got in so you can fix it before setting the site live again.

Always make sure that you are using up to date versions of all plug-ins, external scripts and content management systems as often an update will contain fixes to known security issues.

If you have members of staff leave or use subcontractors, then you may need to change passwords for internal systems to help ensure that everything is kept secure. 

Posted in Website Development

Boost your website by using video footage

Posted on September 20, 2020 at 12:28 pm

Video footage of some form has become a common element on successful websites but how important is it for your business website’s effectiveness and what are the costs involved of using this media?

The type of business that you are in will dictate the sort of video that will be most useful in increasing the appeal of your site, for example if you are promoting a product that you sell, a product demonstration would be worthwhile especially if it is a new product that is unfamiliar to the general public but if your business provides a service, then videos showing positive customer reviews would be more advantageous as it promotes the idea that your business is friendly and that it rates customer satisfaction highly.

It is important that the video engages with the prospective client without causing them to lose interest because the content of the video is not relevant to them so make sure that the video is long enough to convey the message but short enough to maintain interest.

It is important that the video engages with the prospective client without causing them to lose interest because the content of the video is not relevant to them so make sure that the video is long enough to convey the message but short enough to maintain interest.

When it comes to producing the video footage, there are lots of online applications with the appropriate software to enable you to produce your own videos meaning that you don’t have to employ someone to produce a video for you to use on your website as this can be an expensive undertaking.

Posted in Website Development

Are you ready to launch your new website?

Posted on August 24, 2020 at 6:20 pm

If you have had a new website built and it is at completion then you need to think carefully about how you are going to launch it. Once the site has gone live the search engines such as Google and Bing will start to crawl through your site and index the pages. This can take a little while to complete and even when it does there are no guarantees that you will rank high enough to attract a large number of visitors immediately. TO try and achieve the best possible rankings for your website you need to ensure that your SEO is up to scratch and that you are constantly updating the site to not only maintain the rankings you have achieved but to also  improve them.

A good way to get traffic straight to your website is to use paid for advertising such as Google Adwords or Facebook ads. These can go live almost instantly and if you have set the campaigns up correctly, you can get the right people to your site the day it goes live. IT is important to set up these campaigns correctly as what may only seem a small error can result end up being costly.

Posted in Website Development

Should you Invest in a New Website?

Posted on September 26, 2017 at 1:14 pm

Websites aren’t going to be cheap – the good ones aren’t, anyway. Company owners often wonder whether a new website will make much difference to them. If this is the position you are in and you’re questioning whether or not to get a new website designed and built for you, here are some points to consider:

  • Does your website perform as well as you want it to? If the answer is no, you may want to think about getting a new website to bring in more traffic and sales.
  • Do you sell online? eCommerce sites need to be well designed and highly functional, so that customers will trust them and will be happy to spend their money whilst using them.
  • Does your website rank well on search engines? New, well-designed sites rank higher, making it easier for your customers to find you. Choose a new website if you want better rankings.

Posted in Website Development

Getting Good Copy Written for your Website

Posted on July 17, 2017 at 10:49 pm

Good copy is an essential part of your website. The design and the functionality is essential as well, but if your copy isn’t right and makes no sense, you are going to struggle to draw people in. They need to use the words to follow instructions, know what to do and how to buy your products, as well as to understand the products and what they are about.

You should hire the services of a professional copywriter to get your website’s content written to the highest standard possible. A good copywriter will also know about SEO and will put your content together to optimise your website for search engines. If you want to find a copywriter, look online or speak to the designers who are putting your website together, as they will usually know of somebody who will do a good job. Pay fairly, as a good copywriter is worth the money.

Posted in Website Development

Making your Website Suitable for your Target Audience

Posted on February 17, 2017 at 3:47 pm

The internet is a busy place and you need to have a website that will work for your target audience. If they don’t like your website, they will simply go to one of your competitors to spend their money instead. It’s so important that your audience will respond to your website in the right way.

First of all, make sure you know your target audience inside out. This might sound simple but it’s something that many businesses don’t do well enough. Don’t be too vague or too generalised. You should know exactly who your ideal customer is. This will help to inform the design of your website – for example, if your target demographic is the 16-24 age bracket, make sure your design is modern and up to date.

You will need to make sure that your audience can use your website easily. Functionality is so important and you should keep this in mind all the time. You may want to use heat maps to find out where people are clicking, giving you a more thorough understanding of how people make use of your site. This will help you to make strategic website improvements.

Posted in Website Development

Improving your site

Posted on August 31, 2016 at 4:26 pm

Your website should be a portal to your business. If you are offering your services online only, then your website will also be the first and only impression of your company a customer may have and therefore it needs to work well and offer them a great level of service.

If you are finding that your customers are not completing the sales process then you can analyse your website and see where people are leaving. If it is the page where prices are shown it could be that your prices are too high.

Always evaluate the sales process on your site firstly to make sure that there are no glitches that would stop people from completing the process but also to check that the process is not too long winded and therefore putting people off. Often companies try and gather too much information off people such as email address, phone numbers, date of births and addresses that may not all be required.

 

 

Posted in Website Development

Updating your website

Posted on July 31, 2016 at 10:36 pm

A website, like most things will age over time and will need to be updated in order to keep it secure, on par with the competition and what your customers want. You can often add new functionality to a website and upgrade certain elements but there may come a time when you need to start a fresh.

Often you can keep certain elements of the site the same and you should try and not change everything otherwise your customers may doubt that it is the same company. If you are using this as an opportunity to rebrand then a quick note to say that you have had a facelift and that your level of service remains the same but your website may look different, is often enough to give your customers peace of mind.

Make sure that you repoint any old URL’s to new pages in order to not lose rankings and to avoid visitor disappointment by going to a broken link.

 

Posted in Website Development

How to track the progress of SEO

Posted on April 20, 2016 at 6:39 pm

SEO is harder to track than some of the other online marketing techniques or products such as Google Adwords. This is because it can take months to see the benefit and unless you are tracking the positioning of a good number of keywords and phrases and/or traffic to your site, it can be almost impossible to see if it is working well.

You need to ensure that you check where your website is prior to starting any SEO work to give you a true view of the improvements that it is making once it has started. There are many different tracking software packages available and often you can only establish which one is most accurate by trailing them. Most will offer a free trial for a short period to allow you to do this.

You also need to be able to check how many visitors you are getting to the website and where these visitors are coming from i.e. Google organic, Adowrds, Bing etc. This will then give you a good starting point to work from.

 

 

Posted in Website Development

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