With the lowering cost of huge scale hosting and gear, and the increasing selection of individuals with access to high speed broadband, it’s becoming easier for folk to launch their very own side projects and startups. But if a brand spanking new business launches, it most likely faces extremely stiff competition. Concurrently, people are getting increasingly used to well designed services and products – so for a brand spanking new startup to compete, it must look good in addition to work well.

In the realm of startups, first impressions count – while you can’t entice a visitor into staying and reading more about your small business the 1st time they see you, it’s unlikely that they’ll return. Startups that do well are likely to have a spotlight on great aesthetics, in addition to on a pretty good product. This often translates across everything they work on – an exquisite product design, a beautifully designed interface, a horny landing page and an inventive and engaging logo for his or her new startup.

We’ve brought together a showcase of creatively designed, thoughtful and delightful startup logos to present you some inspiration on your next logo design project.

Grove.io helps businesses run their very own IRC channels without worrying about installation and archiving, and is designed mainly for developers. Grove’s logo is straightforward, instantly recognisable and the minimalist triangles inside the brand mark hints at a forest, while the mark also forms a speech bubble.

Airbnb allows people to hire out their apartments, houses and flats on a nightly basis, and is a smart and quirky alternative to using a hotel. Airbnb was so named since it was originally meant for renting airbeds, and so the logo’s typeface is bubbly and looks soft, and is usually surrounded by a touch of drop-shadow that makes it seem to “lift” off the page slightly.

Adioso is a flight search engine that enables people to search out flights by searching using natural language, like “flights to Big apple in November” or “Seattle to Anywhere”. Adioso’s logo features a simple and irreverent connection with what they do, by including a paper aeroplane lazily drifting past the design.

Memsql provides businesses with a database stored inside the cloud, and was founded by a former Facebook engineer. Memsql’s main selling point is that it’s ultrafast and will access huge amounts of knowledge extremely quickly. Memsql’s logo is simple to recognise and isn’t too complex – and it aims to expose off among the biggest benefits of the software, speed. The logo mark shows a spinning circle, and provides off the impression that it’s moving fast.

Whoworks.at is a browser extension that shows you who works on the company that you’re testing. For those who land on an online page, it checks LinkedIn to work out who works there after which tells you who you realize. It’s brand mark plays at the W of “WhoWorks.at”, and is clean, minimalist and neatly contained throughout the circle.

Dropbox is a very popular file storing and sharing service that aims to get rid of USB flash drives, or awkwardly emailing files to yourself. The symbol is easy, beautiful and instantly recognisable.

Kissmetrics is an internet analytics company that aims to indicate businesses simple, actionable insights from their data. Kissmetrics have given their logo some personality by surrounding the brightly coloured bar graph within a heart shape – a subtle indication that you’ll love working together with your analytics data using the software.

Jelly is the recent startup from Biz Stone, who cofounded Twitter. Jelly is a Q&A app designed for mobile devices, and aims to assist people help one another. The brand remains simple, flat and minimalist – but is readily recognisable because the brand’s mascot: a jellyfish.

Highlight is a fun social iPhone app that uses GPS to inform you in the event you were near other Highlight users, and tells you more about them. Highlight’s logo design is unquestionably controversial – it could not be the main attractive to examine (and you will not be ready to study it for long), however the layered grades of colour do get people talking.

GiftRocket is a service that permits people to provide and get gift cards for anywhere, using just their cellular phone. GiftRocket’s logo is friendly and whole of personality and fun, and the logo mark – a rocket with a bow around it – perfectly sums up the name “GiftRocket”.

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Chefs Feed is a mobile app that rates restaurants and the dishes they serve, and the reviews all come from professional chefs themselves. The Chefs Feed logo shows a chef apron that’s been hung up, indicating that they’ve taken the night off to eat elsewhere.

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Flipboard is an iPhone and iPad app that takes your RSS feeds, Facebook and Twitter accounts and turns them right into a beautifully presented interactive magazine, automatically. The Flipboard “F” is placed front and centre here, and ranging shades of opacity are used to imply that parts of the brand design were folded over – just like it’s possible to do with the real Flipboard app.

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TaskRabbit is a service that gives you with an individual assistant that can assist you with anything you wish doing – like putting up Ikea furniture, fetching coffee or doing all of your grocery shopping. TaskRabbit’s logo introduces a mascot to assist in giving the logo some personality, and the mascot’s stance indicates that it’s moving fast – a touch that tasks accomplished on TaskRabbit are quick.

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Optimizely makes it easier and quicker for firms to implement simple and effective split testing for his or her landing pages. Optimizely’s logo uses a heavily stylised “O”, with a dart forming out of it. This partly gives the look of speed, and likewise partly means that the software can pinpoint improvements to a finer detail.

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Sprintly is a beautifully designed, easy to take advantage of project management tool that’s designed to slot in well with developer workflows. Sprintly uses a lovely, muted colour palette with a bright red running figure, which stands proud despite being small.

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Grooveshark is a free service that let’s you stream music out of your favourite bands and artists over the net, create your personal playlists and store your favourites. Grooveshark’s brand mark is clean, minimalist and straightforward – the shark fin is obviously visible without being tacky.

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Plair lets you watch TV, video and movies via a unique USB dongle, streamed directly from their service. Plair’s logo is a playful nod towards the form of the hardware they use (which looks rather like a dolphin’s fin), while the negative space of the emblem forms a “play” button.

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ElasticSales is a service that rents out salespeople to other businesses on-demand, and is designed to assist get leads for other startups as they grow. The emblem for elastic incorporates a brand mark that nearly resembles a ball of elastic bands – the intense, colourful mark stands proud against the more professional, clean and heavily kerned “elastic” typeface.

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BufferBox provides pick-up centres for packages ordered online, so in place of having your package brought to your house (where you possibly can potentially miss it), it’s instead brought to a BufferBox in a well-liked location where it is usually collected at your leisure. The emblem choice for BufferBox is inconspicuous and professional, but gives a touch as to what the service does – by partly enclosing the latter a part of the kind in a box, and using their trademark light green.

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Hipmunk is a flight search engine that aims to take the agony out of finding a flight. Rather than showing an average list of search results, it shows an attractive, intuitive and straightforward to grasp collection of options. Hipmunk has gone out of it’s strategy to inject personality and fun into their logo, using a mascot of a chipmunk wearing aviator goggles. The Hipmunk mascot is probably the things that’s most noted the corporate, and helps them stand out against more professional, overly corporate rivals.

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Vayable offers unusual and quirky adventure holidays, including interesting experiences provided by local tour guides. Vayable’s logo takes the famous pin icon (indicating a location or place), and doubles it as much as form a heart shape, which means that you’re about to like your holiday. Both location markers also help to signify which you won’t be alone for your holiday, as there’ll be a Vayable guide there too.

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Github is a repository for code, making it easy and efficient for multiple developers to all work at the same project and contribute to open source code. Github, like Hipmunk, have chosen to feature some friendly, quirky personality to their brand via a mascot – accordingly the Octocat. It’s unusual and quirky appearance is a bold move, but it surely definitely helps to make the emblem memorable.

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ZeroCater makes it easy to book large lunch orders and feature them dropped at your office. ZeroCater’s logo includes an origami crane created from a napkin, a subtle connection with food service and creativity. The mark itself is beautifully designed, and – if the corporate became well-liked enough – could become recognisable notwithstanding the words “ZeroCater” weren’t included next to it.

Are there any creative, interesting and provoking startup logos that you’d wish to share? Please do tell us within the comments.

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