A site that simply looks good and draws an audience isn’t enough. If you’re missing even one vital element for an outstanding website, you’re missing out on conversions. The excellent news is that even small changes on your site will pay off in big numbers—and quickly. Listed below are 5 pointers to make your website convert more visitors.

1. Keep it simple

You’ve crammed graphics, content and each other element you might think about onto your landing page, hoping that an educated visitor is a motivated visitor. In fact, your overwhelmed audience is way likely to bounce off your page than to aim to buckle down and do all that clutter. Keep it clean and focused. Emphasize what your visitors want to know with a couple of well-placed bullet points of data. And keep any fill-in forms brief—no one likes filling out a lengthy form!

2. Post great content

You might imagine your product is so good it practically sells itself, and maybe that’s true. But when nobody knows about your organization, no person can pay attention to what you’re selling. Great content draws visitors. A well-written product description, tailored in your audience, will provide more incentive to transform than a page stuffed with product stats. Publishing articles in your site that tie into your brand may also engage your visitors and keep them coming back, in addition to boost your authority and enhance your online presence. More targeted content, enhanced customer trust and increased brand awareness means more conversions.

3. Add engaging elements

A bouncing banana graphic isn’t engaging; it’s an eyesore. Add simple, clean elements that target your brand and entice your audience. Incorporate pictures or videos that hook up with your viewers on a private level. Employ technologies like parallax scrolling to improve your visitors’ experience. The more your audience enjoys your website, the more conversions will result.

4. Clear call to action

This one appears like a no-brainer, but many businesses bury their call to action beneath confusing, distracting or maybe misleading information. Your site’s call to action must be obvious, prominently displayed and emphasized with visual clues. Lead visitors quickly and obviously into the specified action, and you’ll enjoy more conversions.

5. Test

Not sure if something for your website is performing well? Test it! A/B testing allows you to test every aspect of your site, from color to graphics to content, to realize better insight into visitor behavior and determine what yields the highest results.

Image by Jonathan Howell

A good-looking website is critical, but conversions are the important key to success. Incorporate these five elements, and you’ll take advantage of more followers, increased brand recognition and a major boost in conversions-and that’s excellent news for any business!