Sometimes, when web designers are creating a website they may lose sight of the main reason for the site, which is for a user to either access services and products or gain information. The website may be all singing, all dancing but if it is not user friendly then visitors to the site will quickly leave.

So, what are the most important points for web designers to consider when designing a user friendly website?

Fast load times are really important for a website so that the website visitors do not have to wait for the page to load. Fast load times are not only critical for user experience, but they can also have a big impact on SEO.

One of the most important features of a user-friendly website is navigation that is effective and clear. It is vital that the navigation allows visitors to get where they want to be quickly and efficiently. User-friendly websites must have a clear call-to-action so that visitors can clearly identify the next steps. For example, a button that links to a contact form or a phone number to make a call.

As most people now access websites on a mobile device it is important for users that the site is mobile compatible so that all aspects of the page should be automatically compatible with a wide range of screen sizes.