Your website is your most important online tool. When visitors click your homepage, it’s often their first opportunity to have interaction together with your brand. If you’re not getting results, you’ve probably made some major—and pretty common—mistakes in your site. Fortunately, it’s often easy to correct such problems. By employing a number of simple measures, you possibly can turn a site misfire right into a recipe for higher conversions and enhanced brand awareness. Listed below are 4 common mistakes you make in your website-and the way to fix them.

1. Information Overload

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Deluging visitors with data, especially in your homepage, doesn’t help pitch your products or your brand. People get overwhelmed by an excessive amount of detail, and the more of it you cram into one space, the more your call to action gets buried under minutia the buyer doesn’t want to know.

How to repair It: Less is more. Provide simple bulletpoints of data that get the purpose across and make an impact. Lead quickly right into a clear call to action. Make it easy to your visitors to peer what you’re about, what you’re offering and why they have to act now.

2. Your Design Doesn’t Reflect Your Brand

You had the simplest of intentions once you asked your cousin to splash slick, globule-like designs everywhere your homepage. It’s artsy and cool—and that attracts a crowd, right? Sure it does, if you’ve got an art display at the sidewalk. People will stop and glance at it, but they won’t know what it means and that they won’t really care.

How to mend It: Hire a pro service to design a domain that’s simple, concise and makes every element cohesive and reflective of your brand. Design is essentially the most powerful element in your site. To make an excellent first impression you must make an impact. Work with a design professional to color an image of your organization that ties into your brand and resonates along with your audience.

3. Your Content is Stale

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Search engines love fresh content. Why? Because users flock to it. If you’re not updating your content, people don’t have anything new to examine. Stale content can drop your site to the ground of the SERPS, and your visitors will stop caring, because they’ll assume you stopped caring, too.

How to mend It: Updating site content is a straightforward and cheap fix. Host a blog or post fresh articles daily or as a minimum twice every week. SEO is essential and may be incorporated, but don’t stuff content with keywords until it’s unreadable. Keep your content interesting, relevant and tied in your brand—and keep adding more. People will read it, grow aware of your organization and care more about your brand and your offerings.

4. You Missed Your Target Market

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The Internet is the one venue that grants you immediate exposure to virtually the whole world. So it is usually tempting to aim to achieve everyone with an unfocused site that targets…no one. By being too broad, you’ll miss the mark, miss your audience and fail to notice conversions and business growth.

How to repair It: You must cater for your audience. If you’re an apparel store that sells clothes targeted at women of their late 20’s to early 40’s, that’s the market you want to attract using all of the elements of your site, including design and content.

Making mistakes to your website can hamper business growth and drive away visitors. Fortunately, the most typical errors are easy to fix. Build a domain that delivers on brand awareness, clean, focused design and relevant content, and watch what you are promoting and consumer base grow.