If you don’t have a responsive website design, then chances are high you’re missing out on lots of potential visitors and customers. You are able to also be loosing some. Here’s why a responsive website design might actually help you get more visitors, and the way not implementing this design can be handicapping your small business:

You cater to mobile platforms

Many of your current (and potential) visitors are probably accessing your site through one kind of mobile device or another. A responsive website design automatically adapts and conforms to different screen sizes. In case your website design is unresponsive, it is usually shrinking the text too small for the visitor to work out, distorting your images, or it may well not properly fit into the screen in any respect, meaning it won’t be a draw to potential mobile visitors.

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Improved visitor experience

Responsive design means no redirection, no duplicate content, no awkward site or page renditions that look different on every platform and that won’t even translate properly half the time. Responsive design translates right into a site with a consistent look and feel
that works on all devices, thus offering an improved experience, which pulls more visitors and may result in an improved conversion rate in addition!

Image by Mike Cummings

Optimized marketing

Every business desires to reach as many clients as possible of their target audience. With responsive design, you seamlessly integrate your campaigns into all mediums, from desktop to mobile phones, thereby reaching more consumers and attracting more
visitors.

Increased visibility on engines like google

Google and other search engines like responsive sites, and have a tendency to add them most prominently basically SERPS (search engine result pages), in addition to local searches. That implies not just increased overall visibility, but in addition increased community exposure
for your website, equaling more local, national or even global visitors.

Image by Brian Hurst

You stay relevant

Refusing to update your old web design is a good option to lose visitors and fail to see the chance to achieve new ones. Employing state-of-the-art technology to your site that improves your visitor experience keeps you relevant and keeps your website looking great, and that’s an immense step in helping you get more customers.

Your website design must be greater than a sophisticated, visual representation of what you are promoting and brand nowadays; it must work with whatever medium your potential visitors can find your site on, including their laptop, cellular phone, tablets and other devices. In case you haven’t already implemented a responsive website design, then it’s time that you just do. It would assist you to get more visitors and help keep what you are promoting growing.